Amira Chalbi Neffati

Amira Chalbi Neffati has a PhD in Human-Computer Interaction and is a UX Researcher with a deep knowledge about Artificial Intelligence and Machine Learning principles and use cases. She has extensive experience in the domain of digital banking and customer engagement applications and services. She is passionate about bridging emerging AI technologies and user-centered approaches into the process of product design and innovation. She strongly advocates for accessibility and inclusiveness to be the core of UX design and research and she has been actively engaged within the UX community in France the UK.